TV advertisement evaluation

Final Ben & Jerry's advert

Advert questionnaire 

Responses:

 

Peer Feedback

Brief

The brief asked me and my classmates to create an advert that would rebrand a Unilever product. For this I chose to rebrand Ben & Jerry's ice-cream because it was my favorite of all the products I had researched and as it has such a distinct advertisement I thought it'd be simple to think of a rebrand. Ben & Jerry's typically advertises to kids or young adults, because of this I decided to appeal to the older generation and to have the advert be played with a nostalgic feeling for it. 

The Finished Product & Feedback

I used a google form to collect feedback on my advert and overall people responded well to the advert. They were able to re3cognise the intended target audience and were entertained by the final product. 

I do this I managed to get the intended message of feeling younger by having ben and jerry's and it seems the feedback agrees.

I initially wanted my advert to have an overall happy feeling in it and to make people feel nostalgic and like they could be young again. I think my advert did this exactly and I think the advert would affect my target audience as intended. 

A good example of something we used for the aesthetic of the advert is the grey button up shirt. I wanted something that would make it easier for the audience to make the connection of the old man in the beginning is the same character as the younger man at the skatepark

Here is the old man in the grey button up shirt

and here is the younger version of himself in the same button up

Overall I think my advert sells the product exactly as I had hoped it would. It advertises directly to the intended audience through both the narrative and story line.

The technique was very effective as 60% of participants in my questionnaire said they were persuaded to buy ben and jerry's.

The message I was trying to send was "feeling old? want to live the old days? Ben and Jerry's, feel young again" and we accomplished this by using a younger actor dressed as an older man and then used to transitions to make it seem like just by being around ben and jerry's he felt young again.

I think overall my advert was perfect for the intended purpose.

Personal reflection

My original intention of advertising to the older generation through the feeling of feeling nostalgic and the possibility of feeling young again was conveyed very well in the final product.

I am happy with the final outcome but I would have liked to have more time so the actor skateboarding would have had more time to practice, if not that then I would have liked more time to find other actors who already had the capability to skateboard well.