Advertising ‘An Inside Look into the advertising industry’

 

What is the purpose of advertising?

There are multiple purposes for advertising, one being for creators to show their products to their target market. Another purpose is for media to gain funds from those who pay to advertise on their platform.

What does target market mean?

The target market is the consumer the product is aimed for and who advertisements are typically directed at.

How does advertising work?

Advertising creates an emotional need in the target audience. This is done through the Unique Selling Point (USP).

What is ‘reach’ and ‘frequency’?

‘reach’ is the number of people exposed to a campaign in a given time, but ‘frequency’ is how much an individual will see an advertisement.

What elements does an advertising agency spend money on?

An advertising agency has many things to spend money on but in regards for advertisement development, they will need to spend money on commission research, advert production, and many more.

How important is USP?

A USP is a competitive advantage because it differentiates you from the rest. It assists your prospective customers in distinguishing between the various providers of your product or service by making your business the obvious choice with whom to invest their money, time and trust.

Why might an advertising campaign fail?

An advertising campaign may fail for multiple reasons, but the main reason campaigns for advertising could fail are because they are targeted at the wrong audience. For example, if you advertise something like a gym for a child, the child won’t care about getting fit so no one would pay attention to said gym and they campaign won’t gain any money.